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Stables, an Australian stablecoin payment startup, launched an ambitious campaign to establish itself in the European market after partnering with Mastercard in the APAC region. The expansion presented several challenges, including engaging crypto-savvy users in a competitive and regulated market, showcasing the simplicity and utility of its Mastercard-enabled stablecoin payment solution, and building brand awareness and trust within a short time frame. With stablecoins becoming a vital tool for global transactions, Stables aimed to onboard new users quickly while demonstrating the practicality of its payment solution. This ongoing campaign required a focused and agile approach to achieve early success.
We developed a dynamic strategy to support Stables’ goals and adapt as the campaign progressed:
Understanding the Audience
We identified crypto users’ needs for secure, practical, and compliant payment solutions. Stables was positioned as a user-friendly bridge between stablecoins and everyday spending.
Messaging and Creative Development
Highlighted key USPs, such as seamless transactions, global merchant access, and regulatory compliance. Produced content showcasing real-world applications of stablecoins for daily spending.
Optimized Campaign Execution
Launched targeted ads on platforms frequented by crypto users, including Brave ads, Apple Search, Reddit, and Twitter, starting in early December. Educational materials were published to address user concerns and foster adoption. Campaigns were actively refined using live data to maximize engagement.
Although the campaign is in its early stages, initial metrics indicate strong momentum:
User sign-ups have increased by over 125%, reflecting strong engagement with the campaign.
Cost-per-acquisition (CPA) has remained within target, demonstrating efficient spending.
Campaign ads have achieved high visibility, generating a substantial percentage increase in impressions across platforms.
Initial feedback from targeted users has been positive, with notable interest in the platform’s features.
Unlike large agencies, which often delegate tasks to junior staff, we offered a tailored, hands-on approach:
Proven Expertise in Paid Marketing: With extensive experience managing campaigns across platforms like Brave ads, Apple Search, Reddit, and Twitter, we brought the necessary knowledge to effectively engage crypto-savvy audiences.
Data-Driven Customization: Every step of the campaign was built on detailed insights, ensuring the best allocation of resources to maximize ROI on a limited budget.
Agility and Accessibility: By offering real-time support and quick pivots based on live data, we ensured challenges were addressed promptly without delays.
The ongoing campaign for Stables underscores the importance of agility and data-driven decision-making in driving early user adoption. By targeting the right audience with clear messaging, Stables is well-positioned to scale its success as the campaign continues.
Explore how others achieved their goals with our strategies. Schedule your call today and start your journey to success.